This was the first app project that I worked on from start to finish and it was a fun challenge. The 4.0 release of the mortgage app featured a complete interface re-design that features better legibility and ease of use. The end result is a mortgage tool that is fresh and less intimidating for the user.
Art Direction: Tabatha Anger and Nick Valese Designed while working at Homes.com
This is a fun concept for a vacation rental site. My favorite aspect of this project was coming up with the color scheme and designing playful badges.
Additional Credits: Mendell dela Cruz
While I worked at Homes.com, we focused mostly on improving the brand's visual design language. I'm very happy to have worked on designing a cohesive style guide. I'm most proud of having been in charge of creating an extended color palette.
Art Direction: Nick Valese
Additional Credits: Rafael Calderon, Mendell dela Cruz, Corey Dixon and Christina Prock
Dream South Beach
Dream is a sexy boutique hotel in the heart of South Beach. I designed a variety of social media marketing content, promotional materials and weekly email campaigns for their rooftop parties.
Client: Dream South Beach (Wyndham Hotel Group)
I was asked to design the announcements for The Marlins Foundation's annual fundraiser. The Inaugural Diamond Ball called for a custom announcement that would stand out during charity gala season and dazzle invitees. I had fun designing packaging that would hold an oversized faux diamond provided by event sponsor Rosenberg Diamonds & Co. Printing was done on premium pearlized paper and foil print was reserved for the logo for added impact.
My team created the DEKO app during a photo themed Hackathon and we won for best UI design. DEKO is an app for collectors, tinkerers and DIY enthusiasts to document and share projects they are working on.
Additional Credits: Corey Dixon and Mendell dela Cruz
Contemporary artist Ramon Bofill needed a website to showcase his portfolio and promotional materials. The logo reflects an abstraction of his initials (RB) and is intended as a memorable emblem.
Classic Fare Catering and Events, a subsidiary of Aramark Inc, manages an architecturally significant venue at Miami Tower, an iconic landmark in the city's skyline. I captured their understated approach to event planning and unique venue with a complete branding campaign that included identity, collateral, copywriting and web design.
Wynwood Art Magazine
Content driven contemporary art magazine focusing on Miami's art scene. In preparation for the magazine launch I worked closely with the creative director and the editor to develop the magazine's layout and cover design.